Creativity

Smirnoff

Below are five creative ideas for Smirnoff. The USP for Smirnoff is tied to their target market and is about creativity and standing out from the crowd.  So these designs are creating a different approach in order to stand out. Some of the images are being used to suggest how they can make the product better known.

This design is trying to create a different approach and making the brand more interesting by imprinting the logo onto an ice cube to represent one of Smirnoff’s products. This image is a still image so it could be used on billboards, posters or buses. This would catch people’s attention as it is something different to just seeing a bottle of Smirnoff Ice. This design would appeal to a slightly older age group (25-34) as it is unique and the slightly older generation would appreciate this more so than the younger age group as they may not be as interested in the actual advertising of the brand.

Smirnoff has had previous relationships with James Bond and although they have missed the opportunity to rekindle their relationship for the new James Bond film at the cinema they could still have looked at an advert for the release of the DVD as this would be a great way to promote Smirnoff. A television advert would be a good way to suggest that Smirnoff vodka is a business class drink as well as a party drink. This image could also be good on a billboard, poster or a bus as a still advert. This would appeal to wide range of audiences all ages as 

James Bond is very popular.

This idea comes from the idea that Smirnoff is ten times filtered so it is trying to prove that Smirnoff vodka is pure and is better quality than other vodka’s. This would be very eye catching as it is very different and would grab people’s attention and people would want to know more about it.

The idea of this image is to promote the flavours of Smirnoff Ice and this design would look good if the image showed the grapes shooting out of the bottle which would suggest that the drink was full of fruit juice and flavour.

The flavoured Smirnoff vodka could do with being advertised more as they do not seem to be as well known as the original vodka. The flavoured vodka would be good to advertise in the summer as people will want refreshing alcoholic drinks and a fruity flavour would be appealing and will get the different flavours better known.

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