Copywriting

London, United Kingdom

London is a great place to visit and because it is the capital of England and the largest city in the United Kingdom it attracts a lot of visitors from all over the world. As of March 2001 it had a population figure of 8,174,100. 

London is home to 43 universities making it the largest concentration of higher education in Europe and it had a student population figure of 412,000 in 2008/2009. Also the London Business School is considered the world’s leading business school so there are many great opportunities for students. It is also home to Heathrow airport which is the largest city airport in the world. London is a very popular tourist city as it has many famous attractions and historic buildings such as the London eye which allows you to view St Paul’s cathedral, Buckingham palace, West minster abbey etc on a clear day. There are also world heritage sites such as; the Tower of London; Kew Gardens; the site comprising the Palace of Westminster, Westminster Abbey, and St Margaret's Church; and the historic settlement of Greenwich so plenty to see if you are interested in the history of the city. These are just some of the great tourist places amongst so many other museums, art galleries and libraries. London has now hosted the summer Olympic Games three times and a new landmark has been built in the Olympic Park called The Orbit, which is a new observation tower. 

London is a leading global city and well-known for its strengths in education, media, entertainment, tourism, fashion and many more. The city is also home to many football clubs and there are many football stadiums that can be visited such as; Wembley, Fulham, Chelsea, Arsenal, West-Ham and Tottenham. Talking of sport the Wimbledon tennis championships is London’s best-known annual sports competition so there is also plenty of sport to go and watch. There are also 40 west end theatres to enjoy regular entertainment and shows. Recently the underground railway network completed 150 years of operation and is also the oldest underground in the world. It is also the third busiest metro system in Europe due to passenger’s numbers at 1.2 billion in 2011/2012. There are many transport methods in London, the underground is well-known for it quick transport to and from many parts of the city making commuting to work and university very easy. Also London’s bus network is very popular with 6 million passenger journeys made every weekday. It is the largest bus network in the world as it runs 24 hours a day with 8,000 buses and 700 bus routes. Travelling around London is relatively easy and the many transport methods benefit work and university.

Entertainment in London can vary from west end shows to film premiers in Leicester Square and it is home to Europe’s busiest shopping area Oxford Street which is the longest shopping street in the United Kingdom which is great if you fancy going shopping somewhere different for the day There is also the famous department store Harrods which is located in Knightsbridge. You will never be short of things to do and see in London, it’s a great place to visit.

Reference List

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Creativity

Smirnoff

Below are five creative ideas for Smirnoff. The USP for Smirnoff is tied to their target market and is about creativity and standing out from the crowd.  So these designs are creating a different approach in order to stand out. Some of the images are being used to suggest how they can make the product better known.

This design is trying to create a different approach and making the brand more interesting by imprinting the logo onto an ice cube to represent one of Smirnoff’s products. This image is a still image so it could be used on billboards, posters or buses. This would catch people’s attention as it is something different to just seeing a bottle of Smirnoff Ice. This design would appeal to a slightly older age group (25-34) as it is unique and the slightly older generation would appreciate this more so than the younger age group as they may not be as interested in the actual advertising of the brand.

Smirnoff has had previous relationships with James Bond and although they have missed the opportunity to rekindle their relationship for the new James Bond film at the cinema they could still have looked at an advert for the release of the DVD as this would be a great way to promote Smirnoff. A television advert would be a good way to suggest that Smirnoff vodka is a business class drink as well as a party drink. This image could also be good on a billboard, poster or a bus as a still advert. This would appeal to wide range of audiences all ages as 

James Bond is very popular.

This idea comes from the idea that Smirnoff is ten times filtered so it is trying to prove that Smirnoff vodka is pure and is better quality than other vodka’s. This would be very eye catching as it is very different and would grab people’s attention and people would want to know more about it.

The idea of this image is to promote the flavours of Smirnoff Ice and this design would look good if the image showed the grapes shooting out of the bottle which would suggest that the drink was full of fruit juice and flavour.

The flavoured Smirnoff vodka could do with being advertised more as they do not seem to be as well known as the original vodka. The flavoured vodka would be good to advertise in the summer as people will want refreshing alcoholic drinks and a fruity flavour would be appealing and will get the different flavours better known.

Reference List Ghetiu, T. (2011). Like melting ice. Available [Online]: - http://teodorghetiu.wordpress.com/2011/02/03/like-melting-ice/. [Last accessed 23rd Nov 2012]. Goldberg, M. (2011). JAMES BOND 23 Officially Titled SKYFALL;. Available [Online]: http://collider.com/james-bond-23-skyfall-title-movie-details/. [Last accessed 17th Apr 2013]. Haar, P. (2012). James Bond Drinks Beer, Civilization As We Know It Ceases to Exist. Available [Online]: http://blogs.houstonpress.com/artattack/2012/05/james_bond_skyfall_update.php. [Last accessed 17th Apr 2013]. Nguyen, T. (2010). MIPLANET. Available [Online]: http://miplanet.wordpress.com/2010/03/15/coming-to-sa-in-may-smirnoff-experience-mashup-street-with-dj-tiesto/. [Last accessed 17th Apr 2013]. Official PSDS. (2008). Smirnoff Ice logo. Available [Online]: http://ladies.officialpsds.com/Smirnoff-Ice-Logo-PSD78417.html. [Last accessed 23rd Nov 2012]. Renaissance fine wine and spirits. (2012). Smirnoff-Vodka. Available [Online]: - http://www.renvino.com/spirits/Smirnoff-Vodka-w0849410ug. [Last accessed 23rd Nov 2012]. Timeout Sydney. (2012). Smirnoff drinks inspiration. Available [Online]: http://www.au.timeout.com/sydney/iphone/features/144/be-there-article-3. [Last accessed 25th Nov 2012]. MMUK. (2012). Grapes. Available [Online]: http://www.mmuk.co.uk/grapes. [Last accessed 25th Nov 2012]. Types of vodka. (2011). Types of vodka. Available [Online]: http://www.typesofvodka.net/. [Last accessed 27th Nov 2012].