Radio Adverts

Advertising brief

Flavoured alcoholic beverages are currently associated with young drinkers and are considered too sweet and not as refreshing as other drinks. The ideas below are therefore aimed at the older consumers aged around 24-35 and the ideas are to advertise VK as being refreshing and each bottle contains a specific fruity flavour in order to cater for everyone’s needs. The adverts below are trying to show that VK can be enjoyed sensibly at social gatherings and in the comfort of your own home with friends and not only attract 24-35 year olds but also still reaching out to the current target market as well. The idea is to make people aware of VK and get them to take another look at the product as it has different qualities to its competitors.

Advert One

This advert is saying that VK can be enjoyed sensibly and that it can also be enjoyed by males in places other than pubs and clubs.

The advert starts with the sound of food sizzling on a BBQ

The sound of laughter and male voices can be heard in the background.
They have all brought packs of VK.
'Well VK is the most refreshing drink I have had for a while.' One lad says.
'It's a perfect drink in the summer and theres so many flavours to choose from.' 

‘With summer just around the corner its time to get out the barbeque

Invite a few friends over and crack open a bottle of ice cold VK to brighten the day’

VK, brighten up your day

The sound of glasses clanging together at the end of the advert.

Advert Two

This advert is introducing the newest VK product which is a cocktail in a bottle.

Women are chatting in a pub. A waitress comes over carrying a tray of bottles.

‘We ordered cocktails.’ One woman says.

‘You have to try this, it’s a new cocktail in a bottle and it is amazing.’ Another woman says.

They all have a sip, and voice their approvals.

‘VK Mojito, the newest VK product by Global Brands and the UK’s first cocktail in a bottle.’

There’s a short pause.

‘Now you can enjoy a perfect Mojito every time.’

‘Made with Caribbean rum and real fruit juice.’

Advert Three

This advert is trying to make consumers aware that there are so many flavours to enjoy and that you can purchase a mixed pack of flavours rather than a four pack of just one flavour.

‘Honey I've brought some VK for you.’ A man says bringing in the shopping.

‘Which flavour?’ She asks.

The man shrugs his shoulders.

‘Oh, look there’s an apple flavour.’ The woman says.

‘There’s an apple flavour?’ The man asks suddenly interested.

‘Yes. Try it, you might like it.’

The sound of a bottle opening can be heard. The man takes a sip and nods to show his approval.

‘VK is not just a woman’s drink.’

‘With seven fantastic flavours to choose from which VK flavour will you choose?’

The sound of bottles being opened and liquid bursting out of the bottle.

‘Each bottle is bursting with real fruit juices and is mixed with 4% ABV and with a flavour to suit everyone, nobody needs to miss out.’

‘Available in a mixed pack at most supermarkets so you can enjoy each flavour.’

Slight pause.

‘VK unleash the flavour.’

Advert Four

This advert portrays that VK can be enjoyed in your own home with friends and not just in clubs and pubs. This advert is also promoting the freshness of VK other flavoured alcoholic beverages can be too sweet and not as refreshing.

A woman invites her friends over for a girly night in.

The sound of greetings can be heard when they arrive.

‘I hope you have got something refreshing to drink.’ The one friend says jokingly.

‘Of course, help yourself to a bottle of VK.’

There’s a pause as the friend tries to decide on a flavour.

‘I didn’t know that there were so many flavours.’

‘Try the cheeky Vimto flavour, it taste just like the cheeky Vimto cocktail.’

The sound of the bottle being opened can be heard.

You hear her take a sip.

‘Thank VK for that!’ The friend says.

There’s another pause.

VK, freshness by the bottle load.